Fyllo
Art Direction • Illustration Branding • Icon Design
The What
Fyllo is a marketing and regulatory solution company within the cannabis space that provides tools, data and integrations needed to quickly drive new growth to scale.
A few preliminary graphics and icons were needed to communicate the complexity of their services and drive the look and feel of their products.
The Why
The cannabis industry is full of complicated regulations and compliance standards that can be easily misunderstood. In an effort to better communicate how that information is compiled and run through Fyllo’s Cannabrain it was necessary to create a graphic showing that flow as well as their reach within their marketing services.
The Outcome
I created two full graphics that better communicate the complicated functionality of Fyllo’s services and provided a starting point for Fyllo’s graphic standards. This included a full set of icons to replace generic icons and also to represent specific Fyllo services.
The Result
The direction I chose for the main Cannabrain graphic (above) followed an isometric perspective, with a push to highlight the organization of data through a series of channels. I then took that channel approach with the strokes and applied them to the icon family for an almost alien, futuristic feel. Lastly, this style was used in the final graphic of the Fyllo’s ad reach for users.